So, you’ve started a blog, YouTube channel, or Instagram account, and now you’re ready to take it to the next level by working with brands. But where do you start? How do you get noticed? And how do you land your first brand collaboration?
If these questions are on your mind, you’re in the right place! In this post (and video), I’m sharing my best tips and tricks to help you start working with the brands you love—even if you’re a small creator.
📺 Watch the full video here:
I’ve been a full-time content creator for over four years and have had the privilege of working with brands like MAC Cosmetics, Google, BareMinerals, Carolina Herrera, H&M, Dr. Martens, Macy’s, ASOS, TRESemmé, Ulta Beauty, Teen Vogue, and Zappos—just to name a few. If you want to start collaborating with brands you love, keep reading because I’m sharing my best tips to help you get there.
1. Don’t Be Afraid to Reach Out to Brands
Many content creators believe that brands will only reach out to them first. While that can happen, it’s not always the case—especially when you’re just starting. Brands might not know about you yet, even if you’re creating amazing content.
The solution? Reach out to them!
Sending a DM or email to a brand is not weird, desperate, or ridiculous. In fact, it’s one of the best ways to put yourself on their radar. If you already love and use a brand, why not take the initiative and introduce yourself?
2. Review Your Content Before Pitching
Before contacting a brand, take a step back and analyze your content. Ask yourself:
• Does my content align with the type of brands I want to work with?
• Am I producing high-quality, visually appealing posts, videos, or blogs?
• Is my content consistent?
For example, if you want to work with beauty brands but most of your posts are about travel, your page may not be the best fit for them. On the other hand, if you regularly create makeup tutorials, product reviews, or beauty tips, you’re more likely to catch a beauty brand’s attention.
If you feel like your content needs improvement, don’t worry! You can always adjust your strategy, improve your photography or editing skills, and refine your niche before pitching.
3. Find the Right Contact Person
Once your content is solid, the next step is figuring out who to contact. Here are a few ways to find the right person:
• DM the brand on Instagram: Social media managers often handle influencer collaborations or can direct you to the right department.
• Check the brand’s website: Many brands have PR or influencer marketing contacts listed in their “Contact” or “Press” sections.
• Use LinkedIn: Search for employees with titles like “Influencer Marketing Manager” or “Social Media Manager.” You may find their email or a way to message them directly.
• Google it: Sometimes, a simple “Brand Name PR Contact” search will lead you to the right information.
4. What to Say in Your Pitch
When you finally have the contact information, you might wonder: What do I even say?
Here’s a simple email or DM structure that works:
1. Introduce Yourself
Briefly share who you are, what type of content you create, and your niche.
2. Show Your Value
Explain why you love the brand and how your content aligns with their products. If you’ve already posted about them organically, mention it!
3. Make It About Them
Instead of just asking for free products or a paid collaboration, show how working together could benefit them. For example:
• “I noticed your brand is launching a new product, and I’d love to create content around it for my audience.”
• “I specialize in [your niche], and I believe my content would be a great fit for your brand’s marketing strategy.”
4. Include Your Media Kit
If you have one, attach your media kit, which should include your social stats, audience demographics, and previous brand collaborations.
5. End With a Call-to-Action
Ask a question to encourage a response, such as:
• “Would you be open to discussing a potential collaboration?”
• “Can I send over some content ideas that might align with your upcoming campaigns?”
5. Keep Growing and Improving
If a brand doesn’t respond or says no, don’t get discouraged. It doesn’t mean they’ll never work with you—it might just not be the right time. Keep creating valuable content, engaging with brands organically, and refining your approach.
Opportunities come to those who put themselves out there, so take action and start pitching today!
Find me on: Instagram
