I still remember the first time I hit publish on a blog post.
I was sitting in my childhood bedroom, staring at an outdated laptop, unsure of who—if anyone—would read what I had to say. At the time, I was just excited to share my thoughts and be part of this new, exciting thing called “the internet.” Fast forward to today, and I’ve been creating content online in some form for well over a decade. That realization alone is wild.
If you’ve been creating content for a while—or even if you’re just starting out—you’ve probably had moments where you stop and wonder:
“How do I keep going?”
“What happens when I change?”
“Can I grow up online without losing myself—or my audience?”
These are big questions, and in this week’s video, I invited my dear friend Lessie to help me unpack them. We’ve known each other for years (since the early blog era!), and we’ve both experienced what it means to grow up while creating content. She’s someone I admire deeply—not just for her consistency, but for her heart.
💻 You can watch our full conversation right here:
The Pressure of Evolution in Public
Creating content online can be such a beautiful, creative outlet—but it also comes with a unique kind of pressure. You’re not just documenting your life, you’re evolving publicly, and that can be a lot to carry.
Your style changes. Your priorities shift. Maybe you go from dorm rooms to daycares, or from fashion hauls to financial planning. And you start to wonder: Will my audience come along for the ride?
The truth? Some people will. And some people won’t. And that’s okay.
Lessie put it perfectly in our conversation: “Change is going to happen, and it’s normal.” We didn’t plan to still be doing this over a decade later—it just happened. What kept us going? Embracing the fact that evolution is not only necessary, it’s a sign of growth.
Tip #1: Embrace Change (Even When It Feels Scary)
You’re allowed to outgrow your old content. You’re allowed to stop doing something that no longer reflects who you are. The sooner you accept this, the sooner you’ll be able to create content that feels right again.
Whether that means switching platforms, trying a new aesthetic, or posting less often so you can focus on real life—there’s freedom in letting your content evolve alongside you.
As we said in the video: if you’re not cringing a little at what you posted five years ago, have you really grown?
Tip #2: Be Honest with Your Audience
It’s tempting to power through and keep pretending everything is the same. But your audience can tell. They know when your heart isn’t in it.
Instead, talk to them. Be transparent. Tell them if you’re shifting your focus or experimenting with something new. When you share your why, you invite them into the process. And honestly, your community will often surprise you with how supportive they are.
Tip #3: Don’t Be Afraid to Lose People
This one took me years to learn.
I used to beat myself up when someone left a mean comment or said, “You’ve changed.” Now? I see it as a compliment. I have changed. I’ve grown, and hopefully, so have they.
We’re not meant to stay static. And while you might lose a few followers as you evolve, the ones who stay? Those are your people.
Tip #4: Block, Delete, Move On
Let’s be real—haters are going to hate. It’s part of being online.
But you don’t have to give them space in your head or your feed. As Lessie said so casually (and brilliantly), “I just block them, delete the comment, and go about my day.”
You don’t need to defend yourself to people who aren’t trying to understand you. Focus instead on the amazing people who are supporting you, engaging with your content, and showing up for you again and again. They deserve your time and energy.
Tip #5: Find Your Creator Community
There is nothing like having a group of fellow creators to talk to. Not just for collaborations or networking—but for real, honest support.
They understand the weirdness of analytics. The stress of an algorithm shift. The emotional rollercoaster of sponsored posts, brand deals, and burnout. If your offline friends don’t quite get what you do, that’s okay. Just make sure you have someone who does.
For me, Lessie has been one of those people. Someone who knows the ups and downs, who gets it without explanation, and who I can laugh with, vent to, and grow alongside. If you don’t have that yet—start by reaching out to someone you admire. Slide into a DM. Leave a thoughtful comment. You never know where that one message might lead.
Final Thoughts: We’re All Growing Up Together
If there’s one thing I hope you take from this video and blog post, it’s this: growing up online doesn’t mean you’re leaving anyone behind. It means you’re stepping more fully into who you are—and that’s powerful.
Whether you’ve been creating content for years or you’re just getting started, know that change is not your enemy. It’s your path forward.
I’m so grateful to be on this journey with all of you—and if this post resonated, I’d love to hear from you in the comments below. Have you ever struggled with evolving your content? Are you in the middle of a shift right now?
Let’s talk about it. 💬
Thank you again to Lessie for joining me in this episode and for being such a thoughtful, generous guest.
Until next time—keep growing, keep creating, and keep being you. ✨
xo,
Flor
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